Packaging Première: innovation and sustainability in luxury packaging

Packaging Première confirms itself as one of the most relevant events in the international luxury packaging scene, a reference point for brands, designers, and suppliers who want to explore the new frontiers of creativity, innovation, and sustainability.

Organized by Easyfairs Italia, this fair is held in Milan, the beating heart of fashion, design, and the cosmetics industry. The event represents a strategic opportunity to intercept new trends and create connections between the protagonists of the entire supply chain.

A selective event for high-end packaging

Packaging Première is not a generalist fair: it is a highly selective exhibition, designed to welcome only qualified players in the sector. The goal is to connect major luxury brands with companies capable of offering cutting-edge solutions for materials, finishes, treatments, and production technologies.

The fair is primarily aimed at the following sectors:

• Fashion and accessories
• Cosmetics and perfumery
• Wines and spirits
• Design and luxury goods

In parallel, PCD Milan is held, a twin event dedicated to packaging for cosmetics, perfume, and personal care.

The heart of the event: sustainability and innovation

One of the central themes of the exhibition is sustainable luxury packaging. High-end brands are investing increasingly in eco-compatible materials, circular processes, and responsible design, not only to comply with environmental regulations but also to meet consumer expectations.

Packaging Première thus becomes the ideal place to:

• Discover new green and recyclable solutions
• Discuss responsible sourcing choices
• Explore the opportunities of regenerative packaging
• Observe the novelties regarding biomaterials, special paper, sustainable inks, plastic-free coatings
   

Why participate: opportunities for the sector

Participating in the fair means much more than visiting an exhibition space. It is an immersive experience where companies can:

• Present their projects to a profiled audience
• Initiate collaborations with suppliers or similar brands
• Intercept future trends before they become mainstream
• Position themselves in the market as an innovative and sustainable partner

For companies like Silital, which operate in product protection and technical packaging (e.g., desiccant sachets, humidity indicators), the event represents an opportunity to dialogue with brands attentive to the quality of the packaging, but also to its environmental impact.

Luxury packaging: aesthetics, functionality, and responsibility

The concept of luxury in packaging is constantly evolving: it no longer concerns only the aesthetics or the preciousness of the materials, but extends to functionality, content safety, and coherence with the brand's ethical values.

Today, a luxury packaging is considered as such if it is:

• Safe and protective, even for delicate or humidity-sensitive products
• Intelligently designed, to reduce waste
• Aesthetically consistent with the brand identity
• Sustainable, in every phase of its life cycle

Packaging Première is a privileged observatory on where the world of luxury packaging is heading. Between aesthetic needs, technical performance, and environmental responsibility, the sector is evolving towards increasingly conscious, innovative, and circular solutions.

For all companies that believe in the quality of packaging as a strategic value, being present, as exhibitors, visitors, or partners, means being part of the change.

SCOPRI I NOSTRI PRODOTTI